Page 404 - what and how?

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As we have already shown, the presence of a 404 error and a false 404 error is associated with changes within the site and is something that is practically unavoidable. You should not worry about it. You need to identify which subpages return a 404 error, which is not difficult thanks to the Google Search Console tool. Google Search Console indicates specific addresses of subpages; reviewing them allows you to determine whether they are product subpages, work subpages, subpages used at the stage of building the site, etc. and react accordingly.

Even systematic and meticulous redirection will not make the subpage informing about the 404 error unnecessary within our service. Even if the number of subpages with the 404 error and the apparent 404 error is 0 (in words: zero), there are still cases such as (for example):

incorrect entry of the subpage address by a person searching for our website,
a link with a typo sent to a friend,
using an old link placed, for example, on an internet forum or blogger's post (and the website owner or administrator does not systematically perform redirects).
Since we are dealing here with an attempt to reach our viber database website by an interested person, which could potentially result in a conversion, it would be a shame not to make it easier for this person to reach us. A properly prepared and attractive 404 subpage increases the chances of retaining such a potential customer within your service.




A good 404 page should:

be visually appealing; you can use a linguistic, visual or situational joke (let's go for something communicative and uncontroversial),
match the rest of the website in terms of communication style and visuals,
communicate in a pleasant and encouraging way, showing that the owners of the site care about the person who has arrived here and want to help them find something attractive in their offer,
refer to the subject of the website, the presented industry, be communicative for a potential client,
encourage you to stay within the site,
make it easier to get to know the current offer by suggesting products with similar properties, bestsellers from the offer, promotions, new products; you can also place the internal search engine of the service here,
correspond to the language version of the website (if our website allows you to choose a language version).
Google Search Console Support provides tips on how to create a custom 404 error page and what benefits it brings. You can find tips on this at
From an SEO perspective, it is worth emphasizing the recommendation to prevent Google's web crawlers from indexing the 404 subpage.