At this point, it is crucial that the content does not burden the potential recipient. To this end, when writing content, it is worth taking care not to insert large blocks of text without appropriate headings arranged according to the hierarchy. You cannot also forget about the use of bullet points and bold.
Thanks to this procedure - the text is not only easier to read, but also Google robots that search websites index such a subpage better. These are tangible benefits not only for the reader, who will be able to find an interesting fragment very quickly. Thanks to which your website will be considered useful.
From the specific to the general? The inverted pyramid
The times of publishing poor quality content marketing materials are slowly passing (let's hope) forever. Often, you could come across a huge amount of questionable quality articles online that did not provide the most important information on the issues sought, did not exhaust the topic, and navigation through a given text was unintuitive to the extent that it prevented quick detection of the most necessary data.
Today, the key issue is the quality of the content being posted. Before planning texts for a website, it is worth learning the principle of the inverted pyramid. In the past, published content focused more on building tension - first, introductory information appeared, seemingly not very important, and after reading about 60-70% of the material, the recipient found the answer to the question that was troubling them.
The first part of the text should focus on intriguing the reader, while not providing a full answer to the questions. In later headings, we will be able to enrich the content provided and supplement it with more detailed information. This will encourage the recipient to deepen the reading and read further. Everything depends on the information provided at the beginning - if it turns out to be absorbing enough - the recipient will be tempted to read the whole thing.
Choosing the right keywords
When planning to create content for a website, it is worth choosing the right keywords that will increase the visibility of the website in search results . When choosing keywords for content, you should band database find as many words related to the profile of the business as possible. Then, we check using the Keyword Planner or Surfer SEO Keyword Research tool, what searches are presented by the phrase we are interested in.
Google Ads Keyword Planner, phrase search results
Google Ads Keyword Planner Search Results for an Example Phrase
Once we see that the phrases we provided have satisfactory search results, we start working on the content itself.
Search results for an example phrase in Surfer SEO Keyword Research
Search results for an example phrase in Surfer SEO Keyword Research
Content optimization for SEO
In the intricate world of webwriting, keyword saturation is not without significance. Now that you have a list of such keywords that are related to your company's activities, you can start working on the content. Carefully selected keywords will help in the process of content positioning, increasing the chance of the site's visibility in organic search results. The keywords that have been selected - it is good to divide them into thematic sections, also called clusters. This will allow for the creation of intuitive connections with other subpages.
The content on the home page allows you to create a stable foundation for the entire site. It is the home page that will be the center, which, together with the individual subpages, will create an empire that creates the entire thematic context, which of course can be enriched with the use of proper internal linking, which would allow you to move efficiently around the entire site.
