Too many form fields decrease the chance that visitors will subscribe to your email list.
Here’s an example of a signup form with too many form fields:
Too many form fields on a pop-up form
The more comfortable your potential list of norway cell phone numbers customers feel the more apt they are to hand over their information. Therefore, it’s best to limit what you ask of them.
Your email signup forms should have one or two fields:
Email address
First name
Here’s an example of a simple yet effective exit-intent popup by Extreme Digital for email list building.
Extreme Digital exit intent popup signup forms
They offered website visitors exclusive and latest discounts in exchange for their email addresses. This pop-up alone yielded them a 10% conversion rate which meant 900 new subscribers within the first seven days.
If you’d like to collect more information (e.g. phone numbers as well), try using a multi-step signup form.
Here are a few multi-step pop-up templates that ask for email addresses and phone numbers as well:
