Not segmenting your landing page visitors

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sheikh123456
Posts: 84
Joined: Wed Dec 11, 2024 9:39 am

Not segmenting your landing page visitors

Post by sheikh123456 »

Ecommerce stores can also offer their visitors a direct incentive such as first-time discounts and free shipping coupon codes.

Here’s an example from BlendJet. They displayed this exit-intent popup to visitors who have yet to make a purchase.

This proved to be a great list-building list of paraguay cell phone numbers strategy as not only their email list grew, but also their lead-to-sales conversion rate increased to over 13% globally, and over 20% for US-based visitors.

BlendJet list building popup
If you’d like to offer a discount as an incentive, try these ready-to-use templates:

Image

Mistake #3:
Another common list-building mistake that we notice is that ecommerce stores show the same offer or incentive to every visitor.

Each visitor is unique and probably in a different stage of the customer journey. Showing everyone the same popup means that your messaging isn’t personalized.

Here’s one common scenario.

An email subscriber returns to your site for their second visit. But on both visits, they see the exact same popup.

Duplicate messaging is a surefire way to annoy potential customers and decrease interest in your offers or your brand.

It’s important to segment your visitors based on their customer journey. Then, display a relevant offer.

A 10% discount or free shipping might only entice purchase-ready or price-sensitive customers.
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