Most consumers expect a welcome email, especially if they are anticipating a piece of collateral like an ebook download or free shipping.
Welcome emails have an average open rate of 42.2% and 10.5% click-through rates. Also, they produce 320% more revenue per email than promotional emails.
Starting the relationship in the right list of portugal cell phone numbers way will help you to turn new subscribers into loyal subscribers. And then there’s a bigger chance they will convert.
Here’s an example from Firefox. They use double opt-in where a user receives this email so they can confirm that the visitors want to subscribe to the newsletter.
Firefox confirm subscription email campaign
Recommended reading: 16 Awesome Welcome Email Examples & How to Write Welcome Emails
Mistake #5: Optimizing only for conversion
The average ecommerce conversion rate is 3%. Despite a wide array of conversion rate optimization (CRO) methodologies, resources, tools, and data analytics — the numbers are still low.
If you’re solely using CRO techniques to build an email list, you’re hurting your business.
To be more effective, you need to play the long game and build relationships with customers. Instead of pre-emptively showing them an opt-in form that they might not be interested in, find out what offer is ideal for them. Only then display those offers.
Customer Value Optimization (CVO) will give you an edge over other stores that use CRO techniques.
