5. Dynamic Performance Expectations
These are those that evolve over time according to technological list of kazakhstan whatsapp phone numbers , changes in the market and new trends.
Characteristics:
They are evolutionary and adaptive
They require continuous improvement
They demand constant innovation
They adjust according to market trends
Example:
If your software is not regularly updated with new features or performance improvements, users will start looking for more modern alternatives.
How have consumer expectations changed over time?
Your expectations as a customer are not static; they change and evolve over time. Today, you are looking for more personalization and experiences that are tailored to your specific needs.
77 % of customers expect more personalized experiences from brands.
You want to feel like the company understands you and that its products or services are designed with you in mind. Companies that recognize this need and offer customized solutions are one step ahead.
How can companies meet these expectations?
The only way to manage expectations is to understand your customers . One of the best ways to do this is by conducting targeted surveys , especially when it comes to B2B customers.
So how can you manage these expectations? Read on.
1. Conduct customer satisfaction surveys
One of the most effective ways to stay connected with your customers is to conduct regular satisfaction surveys . Think of these surveys as a way to keep the conversation going. They give you real-time insights into how your customers feel and what they really need.
We recommend running surveys at regular intervals, such as quarterly or semi-annually. It can also be helpful to share surveys after crucial interactions, such as resolving an issue. This way, you can focus on key areas such as service quality and product performance .
Pro tip:Try using online survey tools like QServus. With our platform, you can easily create and share surveys across multiple channels, including WhatsApp. Whether it’s NPS, CSAT, or in-app feedback, QServus can be the solution for your needs.
AI-powered survey builder and data analytics make QServus even more ideal for clearly understanding your customers’ needs and expectations.
2. Ask the right questions
When crafting your survey questions, try to combine quantitative and qualitative questions .
For example, asking customers to rate their satisfaction on a scale of 1 to 10 will give you a clear benchmark. But don't stop there. Include open-ended questions that invite them to share their opinions.
