"This year, it is not difficult to see from the discussions on social topics and the portraits list of kuwait whatsapp phone numbersplatform consumers that the plush toy consumer group is getting younger. Young people on social platforms buy plush toys as babies and perform various non-physical performances. In the process of accompanying plush toys, they nurture themselves again, which is also a way to relieve emotions." According to a person related to Tmall Trendy Toys, currently more than 90% of the mainstream IPs on the market have settled in Taobao. Whether it is the popular jELLYCAT and Disney dolls, or the leading trendy toy brands and original merchants that have entered the plush toy market, they are all providing companionship to users of all ages, and even emotional sustenance for lifelong interests.
More and more plush brands are beginning to innovate, such as CozyWorld Sequin Unicorn, which combines sequins commonly used in the fashion industry with dolls to create doll toys, doll wallets, doll bags, etc. This year, based on the Sequin Unicorn series, CozyWorld expanded its products and launched a traditional plush series to meet the needs of young people.
Some brands either build wires into the arms of plush dolls so that the dolls can "pose" and have more varied shapes; or design a variety of wearable and detachable costumes to make the interactivity stronger; the cute plush dolls are also made into bag hangers, backpacks, and even aromatherapy, and the usage scenarios are constantly expanding.
