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Golden rules
The best way to drive sales using FOMO is to make sure your customers know they only have a limited amount of time to act on the sale. So make sure you have a date and time for when the sale is going to end and that your potential customers know that too.
By giving someone a limited amount of time to act, you ensure that their fear of missing out (FOMO) kicks in, so they'll be more likely to make an appointment or purchase a product.
Remember why you are making a sale
In the short term, you want to increase your sales and bookings so you can start building your brand organically through word of mouth.
The goal of making a sale or promoting an offer is to raise awareness of your brand. That's the trade-off: you're sacrificing some profit in exchange for increased sales, which, if you sell a lot of products or provide exceptional services, will keep people coming back to your business again.
The goal is, in other words, to spark interest. But you won't be able to keep people engaged if you're not delivering quality. In fact, you could generate more negative publicity for your business since there are more eyes on you and any disappointment is going to be amplified.
