Now you're adding a popular product at half price.

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Now you're adding a popular product at half price.

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Promotional emails
Unlike welcome emails, promotional emails are primarily intended to help customers understand the current promotion. The idea is to present the offer in an eye-catching way that encourages your readers to use it.

In the example below, we've replaced the header image with a bright, eye-catching promotion. It tells the customer what they're getting (free shipping) and how to activate the promotion (using the code at checkout).

In other words, promotions aren't intended to convey an image of your list of armenia whatsapp phone numbers brand, but rather to get people to access your website and buy or book something you offer.


In our example you can see several things working at the same time: on one hand the current promotion in the header and on the other a highlighted discount that can be combined with the promotion you offer .

The 50% discount doesn't appear directly in the promotion (yet), but it's indirectly related to what you've seen so far.

You've now shown your potential customer a way to save money with the free shipping code.

These types of incentives can be used to increase the likelihood of impulse buying, as they play on the concept of fear of missing out (FOMO).

In short, this is how you can benefit from FOMO:

Image

“Your customers are more likely to buy something if they think it’s unlikely they’ll be able to buy it for that price later. That’s why seasonal sales and discounts are so popular – they tap into our innate sense of urgency and desire to find the best deal.”
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