In short, the Inbound methodology consists of:
Attract: Attract qualified prospects with content that is interesting and helps them in their purchasing process. Optimize it for search engines and reach more people with social media .
Convert: Collect data from your website visitors through forms. Invite visitors to take specific actions on your site so you can learn more about them (download an ebook, guide, access a webinar, request a demo, etc.)
Close: To close more sales, manage your pipeline effectively, nurture prospects with valuable content that guides them through their purchasing process, and have your sales team talk to the right people at the right time .
Delight: Your customers can be your best promoters or your biggest detractors. Interact intelligently and continue adding value to improve their shopping experience and build loyalty, thereby increasing repeat purchases and referrals.
HubSpot's software integrates all the tools you need in one bc data mexico place to implement and develop the Inbound methodology. Here are some of them:
Email: Send automated emails to certain people in your database. You can also schedule emails for certain dates or other actions that interest you.
SEO : Increase your visibility in search engines, optimize your content and website so that your company appears organically (without having to pay) within the first pages of search engines like Google.
Marketing automation: The software integrates tools that allow you to perform actions automatically such as: sending emails, qualifying prospects, scheduling social media posts, among many others.
Landing pages: These are the pages where your users provide their data through forms. With HubSpot, you can create different landing pages and perform content tests to learn about your users' preferences.
Results analysis: Know the results of the actions you are taking and see if you are achieving your goals. This allows you to discover areas of opportunity and where you can improve.
