While most of the top websites have apps, a recent study by Searchmetrics shows that most of them are not using Google App Indexing – only 30% on Android and 19% on iOS do.
Google App Indexing and how it benefits your mobile app
Mobile App SEO
Companies that have mobile apps are missing out on a huge opportunity, as they are not maximizing investment in their apps to get more traffic and engagement , and potentially even conversions.
Indexing your app content correctly is a great step towards constant improvement and re-engagement strategies.
You would only need to implement app indexing for your app marketing strategies.
Not long ago, mobile app content needed to be replicated on a traditional website in order for it to be "indexable", but this has recently changed and Google can now display suriname business email list Android and iOS mobile app content within its organic search results (alongside traditional website results).
Google has created a special section called “Applications” in its search bar and if you select it, only Google Play and Apple iTunes options appear.
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But most brands have not taken advantage of this opportunity and are losing out on potential downloads from app stores, as well as traffic that would otherwise come from organic search.
Google App Indexing
App Indexing offers users who have installed an app the ability to have it displayed on Google pages if the app's content is deemed relevant to the query.
This means that when the user searches for a specific product or service, Google will display a link to the app's product landing page instead of the company's website landing page .
