Content Marketing vs Native Advertising
Introduction: Why is it important to distinguish between content marketing and native advertising?
The world of digital marketing is constantly suriname company email list changing and evolving. In order not to miss the train, you have to stay up to date and invest in ongoing training: blogs, ebooks, courses, conferences... sometimes I have the feeling that we spend as much time learning new things as we do putting them into practice!
In order to understand each other, digital marketers need to speak the same language, and sometimes this is not easy, since it seems that new concepts are emerging every week. In recent years I have heard about customer media, branded content, custom publishing, custom content, native content... in short, a real mess.
The fact is that if we don't use common terms, it's much harder to have clear ideas and that makes it harder to know which tools are the most appropriate at any given time. So in the end, having clear terms will help you achieve better results .
