If you're looking for an email marketing platform or solutions that can help you optimize segmentation, you'll be considering several factors. But ultimately, what you're looking for is a system that helps you generate revenue, regardless of whether it's focused on email, social media, or any other digital channel.
When it comes to generating revenue, there's nothing like putting automation strategies in place . The ability to nurture users over time, to create segment lists based on their needs, and the power to measure the impact of each campaign are some of the reasons to use marketing automation.
The truth is that companies that automate their marketing processes get better results. In fact, several studies that study lead nurturing claim that personalized communications generate 47% more conversions than processes that do not cultivate leads. These results are the result of marketing automation.
Marketing automation is the ideal process that allows you to sale leads afghanistan email address map out a path in any sales funnel so that your customers receive the key impacts and content at the ideal moments. And in the world of marketing, there is nothing better than hitting the target with the customer in terms of content, medium and moment. Marketing automation is the most effective “ here and now ” that you can take advantage of.
Below we identify 12 reasons to use marketing automation that will help you decide on this strategy.
TABLE OF CONTENTS
1.- Productivity increases
2.- You will be able to reduce the cost per customer acquisition
3.- Fewer messages are lost due to human error
4.- It provides you with more efficient management of Lead Nurturing
5.- Helps achieve a higher ROI
6.- Contributes to the alignment between sales and marketing departments
7.- Interaction with customers is simpler and more effective
8.- Customer retention increases, but not only from social networks
9.- Push to capture leads
10.- Easier management of Cross-Channel Marketing
11.- Faster and more effective analysis
12.- You gain in creativity and results
1.- Productivity increases
It's easy to understand. The simple fact that some tasks are automated provides a certain freedom. This can be used to dedicate more time to other elements of an online marketing strategy.
