Best practices for creating an email marketing template
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How to create an email marketing template from scratch with MDirector
Templates from scratch
1. Define the style of your template
2. Decide how the distribution will be
3. Start with the header
4. Continue through the container
5. Include your social networks and footer
6. Perform A/B tests and evaluate the results
Pre-designed templates
How to create an email marketing template from scratch
The time has come and you need to know how to create albania email list an email marketing template from scratch to kick-start your campaign. But do you know how to do it? Where to start? Are you wondering if you need technical and design knowledge to be able to create a good email template?
As a marketer, you're already familiar with the production cycle that each new campaign requires. As soon as one campaign is up and running, it's almost time to start the next one. And often, breaking out of this cycle to focus on the small details can be nearly impossible.
Despite these challenges, there are tricks and alternatives to save time and achieve successful results. So, if you're wondering how to create an email template , here are some essential steps. Also, remember that you can save it and use it another time!
Best practices for creating an email marketing template
One of the most rewarding tasks in a digital marketing strategy is creating an email template that users will later receive. However, it is necessary to comply with certain guidelines and good practices to ensure that your messages are displayed correctly . Otherwise, the entire strategy will have been created in vain.
It's important to have several pre-designed templates that allow you to focus your efforts on each message, and not so much on design issues. By following these best practices, you'll ensure that your messages are visible and that your content is effective:
Layout with tables : Most email clients do not support advanced HTML and CSS tags. It is recommended to use tables to distribute the email layout.
Specify cell widths : Ideally, you want to set a specific width for each cell in your table.
Avoid CSS margins or padding : To avoid problems with some email clients like Outlook, use tables to mimic margins and padding.
Maximum width of 600 pixels : For optimal visibility, design templates with a width of 600 pixels.
Define styles for each type of text : Include fonts, size, and color, so that all elements of the email are visually consistent.
