It is an undeniable fact that email marketing has become a must for most companies. In fact, if you look closely, it is very likely that you will find different newsletters or discounts in your email inbox. Do you already know the email marketing management tools necessary to carry out a good campaign?
This direct marketing technique is at the top of the ranking of the most effective tools when it comes to creating links with customers. This is confirmed by the Annual Study on the use of CRM in 2016 , which indicates that 77% of Spanish companies use email marketing management tools. In fact, the study states that Spain is in the best position with respect to bounced emails compared to France and Germany, with only 1.92%.
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However, the success of an email marketing campaign will list of angola consumer email epend on several factors. These include the organization and tools used to achieve your goals. Do you want to know what are some of the essential email marketing management tools in the day-to-day life of a marketing manager?
TABLE OF CONTENTS
1.- Design your templates
MDirector Pre-designed Templates
2.- Write excellent copies
3.- Adequate treatment of images
4.- Use image files
5.- Email marketing management tools A/B tests
6.- Create attractive landing pages
7.- Adapt messages to all devices
8.- Check that your emails work on any device
9.- A professional shipping platform
10.- Analyze the results
1.- Design your templates
email marketing management tools : template design
Designing an optimal newsletter is essential when it comes to increasing the opening and click rates of your emails. In fact, it is one of the fundamental tools for managing email marketing.
A good newsletter design will provide you with the following advantages:
You will be able to send the information that really interests your target audience.
They will allow you to perform A/B tests to find out which one has the best acceptance.
It can have a great conversion.
It consists of a channel that will help strengthen engagement with your client.
It is a direct communication channel with your client.
But how do I find the program that meets my needs? There are several programs for designing your newsletters. Each one has different features. That's why we recommend that you try them out to find out which one best suits your needs. Don't complicate things. Start with the simplest ones and then you can make them more complicated. This will help you define your style.