You can use 3 types of email marketing strategies to improve your ecommerce :
TABLE OF CONTENTS
1.- Attracting traffic and capturing leads
2.- The sales process itself
Email marketing strategies to avoid purchase abandonment
3.- Customer loyalty
1.- Attracting traffic and capturing leads
promotional newsletter
A well-targeted mass mailing can attract traffic to the japan phone number list e-commerce site in order to convert it into a customer. To achieve this, one of the most commonly used elements is the promotional newsletter.
Generating suitable leads through this channel will depend, fundamentally, on the quality of the database . If you have good records to whom you can offer your products, it is essential for a successful acquisition campaign. Therefore, good segmentation begins with a correct identification of the user profile you are targeting . If you do not know who your client is, you will hardly be able to impact them.
For the lead attraction strategy to work, email marketing for ecommerce must be based on a list of records obtained with the clear permission of each of its members, using permission marketing techniques that always imply a greater commitment from those users who decide to receive your communications .
2.- The sales process itself
transactional email
In addition to being used to capture leads, email is a fundamental tool in the management of the sales process of any e-commerce , something that will be necessary to do and for which it is essential to plan an adequate strategy for sending automated messages.
