The Interest-Driven Targeting solution helps maximize campaigns and protects brands by preventing ads from appearing next to negative content. It does this by analyzing the context and sentiment phone number database free of an article. Once reviewed, the articles are ranked in Refinery89’s system. User interest is then tracked based on reading behavior across all websites in its network. The more a user reads about a topic, the higher their interest.
Based on user interests, Refinery89’s Campaign Ops team creates targeting profiles. With these targeting profiles, advertisers can target the specific audience they want, allowing them to reach new customers based on demonstrated interests.
As Gijs Witteveen, Head of Business Operations at Refinery89, would describe it: “Interest targeting shifts from where you advertise to who you advertise to. We reach people who are making a purchasing decision. It allows you to target the exact users who will listen to your message, because they are already interested in your product or similar products.”
This new technology is changing the game for ad targeting. Refinery89’s Interest-Driven Targeting Tech allows advertisers to target niche audiences at scale, reaching users who have shown an interest in a topic related to their product or brand, optimizing their ad spend. Instead of launching a broad, untargeted strategy at one group or context, advertisers can now narrowly serve a specific segment of users across a wide network of websites.
