CMOs and marketers are early to recognize the value of engaging content to drive business growth through digital channels, but multinational and global companies face hurdles when trying to israel phone number whatsapp localize and personalize content for each of their markets and buyers.
A B2B content marketing trends report by LinkedIn found that only 28 percent of respondents have the right technology in place to manage B2B content across their organization. 61 percent said they do not, with a nearly even split between those who are unable to maximize their current technology and those who don’t have the right technology to begin with.
There is immense value in creating content in various digital formats to drive every stage of the sales funnel. These formats include video, webinars, podcasts, events, guides, whitepapers, eBooks, case studies, user-generated content, chatbots, and many more.
But the challenge is not simply in the ideation and creation of content, but in how it is delivered to the right audience, on their preferred channel, at the right time. Automation, localization, and translation are critical to an effective overall content strategy, and of course, identifying and implementing the right technology plays a key role in that process.
