This is key to an industrial marketing strategy and goes hand in hand with having up-to-date and useful content online. By providing detailed product information in a way that is understandable phone number databases to search engines , customers who are looking for specific solutions to their problems are more likely to find them on your website.
This requires refining the search terms specific to each buyer in each sector, in each language and for each market . And then developing a strategy to make it work. This is laborious and highly technical work .
At Refractarios Campo they supply high-tech parts for ceramic firing kilns. Their market is limited to a few hundred companies around the world that use very technical language. It is purely marketing by engineers for engineers. That is why their website has been SEO-driven, which positions them ahead of their competition on Google, both in text and images.
Industrial marketing - Campos Refractories
Newsletters and email marketing
Email marketing campaigns allow an interested audience to stay connected to your business and receive relevant information about products, offers, and resources.
When it comes to making a business transaction, sales executives may believe that the buyer already knows them, that is, they have been clients before, or they have been visited by a salesperson at some point. Is this enough to get them to buy from us again?
Research shows that only 25% of potential customers who receive a sales communication are ready for a sale right away . Another 50% are potential customers who are not yet ready to buy (due to time, budget or need).
Providing constant information and being on their agenda is essential. Feeding those potential clients (lead nurturing) with email campaigns and content resources keeps them engaged.
At Bannister Global, we believe in the effectiveness of well-done email marketing because the data supports it. Emails continue to be one of the main marketing channels to stay connected with customers and, according to Campaign Monitor , this communication tool is the most effective for small businesses.
