If you want to improve the performance of your website, as a starting point, stick with these 12 steps :
Make sure your analytics tools are set phone number list up properly and collect information about how users interact with your website: visits, current conversion rates, best (and worst) performing pages, form analysis, heat maps, surveys… Anything that helps you collect information and integrate it with your CRM will help you plan your strategy. As a general rule, measurement is always better than intuition.
Create a plan of action and avoid improvisation . It is important that you understand the path that a user who enters your website for the first time should follow to become a client. Some of the questions you should ask yourself:
What is your brand's typical conversion process?
Which current conversion tools work and which don't?
What can you improve and what actions can have a greater impact in the short, medium and long term?
What new content can you offer to get more conversions?
What additional information should your contacts receive once they complete a form and enter your database?
What types of tests will you perform to try to improve the performance of your website?
How are you going to measure the results?
When are you going to review your action plan?
