What does WATNA mean?
Of course, in a dispute you cannot only consider the ideal solution. Things can take a different turn and end in a resounding failure. The BATNA/WATNA method has the enormous advantage of evaluating the different scenarios, including the negative ones, to approach the negotiation with awareness and a very precise direction.
So, if for every situation it is possible to reach the best country email list alternative, we must also think about the worst solution, that is, the WATNA (worst alternative to a negotiated agreement) .
Let's delve deeper into the concept.
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Each person starts the discussion aiming for the ideal solution. However, in many cases, the parties involved have totally antithetical positions that must be mediated to arrive at the result.
BATNA is the best solution, while WATNA is the worst solution if negotiation fails. In between the two extremes there are a multitude of scenarios that negotiators can aim for.
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But the website is not the only way to intercept your customers, continue reading.
2. Social media presence
There are many strategies, best practices, and tools that make social media marketing beneficial for B2B.
