4. Use the right amount of emojis
While a couple of emojis can add flair, overuse can cause spam filters in emails and SMS to take a hit. They may interpret an emoji overload as an attempt to draw attention in a deceptive way.
Spam Words 3 (4).png
5. Avoid industry keywords
Every industry has its keywords that are most likely to be flagged by consumer email list spam filters. Identify them and avoid them in your SEO content, emails, and social media posts.
Spam filters are often the biggest hit to email senders. Mail Meteor online spam checker can help you perform a quick spam check before hitting send.
Different platforms have different algorithms. For example, what works for SEO on your website may not work for your Facebook content. Adapt your strategy to each platform’s algorithm.
7. Write naturally
Since spam filters are getting smarter, you should do your best to write naturally. In other words, stay calm and be human .
Write as if you were talking to someone face to face (no “uhm…” and “#$#%!”)
Use clear, concrete language; stay away from vague, abstract analogies.
8. Personalize
Generic and impersonal messages are often flagged as spam. Use the recipient's name, reference past interactions, and inject personality.
This is a great example of a personalized LinkedIn message:
linkedin personalized message - lemlist.png
9. Use the appropriate tone
A combination of concise and conversational tones is less likely to get you into trouble. Long, overly promotional paragraphs can hurt your reach, especially in email marketing.
Conclusion
The joke? Stick to authenticity and clarity in your messaging, and you'll stay clear of the filters and connect effectively.
For outbound sales enthusiasts, don’t miss our cold email eBook . As experts in the field, we’ve listed our top insights and strategies for finding and closing ideal buyers.
