Metrics are indicators that help us measure the actions we carry out in a campaign. They are used to measure the impact that a particular campaign has on users. It is a useful way of collecting data in order to small business email list use it to discover which aspects we need to improve, maintain and which ones we need to reinforce. In fact, at Digital Response we have talked on numerous occasions about the importance of analysing email marketing campaigns . And we have specifically emphasised 5 metrics:
Click-through rate
Opening rate
Conversion Rate
Rate of casualties
Bounce Rate
They sound familiar, right? They are the basic ones. And surely most professionals in the marketing sector already have them more than mastered. However, if we stick only to these metrics, we are missing out on a lot of valuable information about our users. Users are increasingly more important in the world of marketing, so studying and analyzing their behavior has become an increasingly important element . We must bear in mind that the set of metrics that have traditionally been used to recognize the effectiveness (or not) of Email Marketing programs are no longer sufficient. Currently, the evolution of the sector and of users has made it necessary for new metrics to appear that complement those we already had and provide us with more complete, detailed and effective information. It is no longer enough to observe the openings and clicks of our programs, but it has become essential to go further to get the most out of this channel. This new context, based on Responsive Email , Personalization , Cross Channel and Segmentation, has led to the analysis of new elements that were not considered until now, but which have become essential when analyzing any email marketing strategy in depth .
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NEW EMAIL MARKETING METRICS
Engagement
Email Clients view
RPE (Return by Email)
Inbox Placement
Churn Rate
Digital Response talks about these metrics in its new ebook, “The 5 essential metrics of the new Email Marketing” . This ebook is presented as a tool to help you thoroughly analyze the context of the sector and, consequently, optimize the actions you carry out in your email marketing campaigns. To access the ebook “The 5 essential metrics of the new Email Marketing.
