A brand experience increasingly flows from online to offline. This is also the generation that likes personal contact, where, for example, a physical store or contact with customer service increasingly adds value to the brand experience.
Make your CRM strategy future-proof by ensuring that all your (new) channels are connected to each other, so that this personal approach and experience is reflected everywhere. And, more importantly, fully connected. As if you are having a conversation with your target group.
Conscious consumption
Because Generation Z grew up digitally and algeria phone number library combines different media, they also have an overload of information at their disposal. Of course, it is impossible to take in all this information. Generation Z therefore consumes consciously and especially when it interests them.
Also read: How do you reach Gen Z, the unreachable generation?
They value the truth and are less sensitive to old-fashioned 'sales talk'. Inspiration is a trigger for them to absorb information. This inspiration can come from content, such as images and video, but certainly also from influencers.
This has not gone unnoticed by the marketing industry, as influencers are increasingly being used to reach young people. Are you also thinking about setting up a collaboration with an influencer ? Then keep in mind that Generation Z is sensitive to sincere and honest communication. They don't even mind that an influencer is sponsored. As long as this is clear to them and they don't get the feeling that you are fooling them.
A CRM strategy is often always-on. So keep in mind that you are flexible in adapting your content. Because influencers also come and go.
