And that is the purpose of SEO, to attract traffic and positioning in an organic or natural way. Okay, traffic without paying. Perhaps that is the most understandable way to define it.
Every company wants this and seeks real results british student data when considering launching traffic campaigns to make the investment profitable, but the question always arises: should they hire a digital marketing agency or hire a manager or profile within the company to develop a strategy and carry it out?
The eternal dilemma of the entrepreneur, fixed or variable cost, contracting or subcontracting. In reality it is not so difficult to see which will be the best option, but to do so you have to carefully analyze what the pros and cons are.
Talking about SEO means talking about constant changes, where different search engine algorithms generate significant changes in search results overnight. It is important to have a professional team that is aware of the changes and knows how to quickly manage any variation in the strategy that is needed at any given time.
Having a person dedicated exclusively to this in the company will benefit in the point where the company will feel the corporatism from the very beginning, but the truth is that it is possible that he or she will not be able to cover, by himself or herself, everything that may be needed at a global level and will lack many of the means and resources available from specialized agencies.
