When looking at global e-commerce figures , the clear trend is that it is a market that is clearly growing and, in recent years, has been worth around one billion euros.
The ease of purchasing via computers and mobile devices has led many users to increasingly choose this method for making their purchases.
One of the key benefits of this revolution is based on usa student data the 24-hour opening of online stores , where consumers can consult different products wherever and whenever they want and even compare stores.
But leaving aside the ease of not having to travel to a physical location, another advantage of having the store on the screen is the ability for the user to compare prices in different domains without even taking into account whether the store is located in their national territory or is thousands of kilometers away.
According to the data from this online market, Asian countries have been the most successful so far. This translates and explains the fact that they can offer interesting technology-focused products at more than competitive prices.
The fact that the large multinationals in the sector have their factories in these countries has also led to the proliferation of a secondary market for second Asian brands that are beginning to interest the target public .
Both Europe and North America are other major e-commerce giants , and the data follows the trend of global trade, which has increased by up to 20% in recent years.
You may also be interested in: Esker closes 2014 with 12% growth in sales and 46% in profits
In the case of Latin America, there are four countries that stand out from the rest for the volume of sales generated by this type of commerce. We are talking about Mexico, Argentina, Brazil and Chile, although the truth is that during the last year, Panama is another of the countries that is beginning to see emerging growth in terms of ecommerce, with professional online stores.
A good example of this last statement is Linio, an online store where potential consumers can find all kinds of items ranging from personal care to technology and even products related to the world of fashion.