representing that 80% of holiday shoppers said they had researched or browsed before making a purchase, compared to 20% who said they had made a purchase on impulse.
If you want to reach more people this holiday season, you can take gambling data indonesia advantage of this season’s search trends and insights available on the Statistics page in Google Ads . This data is based on your account performance as well as searches on Google for the products and services you’re showing ads for. The information, combined with automation, can help you find new customers at scale and at a cost that’s right for your business.
Shoppers are not only using digital channels to shop online, but also to get information before making their in-store visits. In 2021, shoppers returned to shopping in brick-and-mortar stores at near pre-pandemic levels, while the use of digital channels, such as searching on a smartphone (72%), watching videos online (51%), and searching for maps online (32%), remained at significantly high levels, even higher than what we saw in 2020.
Globally, “in-store” search interest has nearly tripled since the beginning of the year. To reach these local shoppers and promote your physical inventory, use Performance Max Campaigns for in-store objectives . You can highlight your nearby businesses, seasonal promotions, and delivery options (like express pickup) to shoppers who are already searching for stores like yours.
►A new state of affairs
The uncertainty that gripped shoppers this holiday season is likely to continue into the new year, leading them to be more thoughtful when purchasing, expand their consideration sets, and rely heavily on digital resources to make decisions throughout 2023.
This new situation represents a great challenge for brands and retailers, but it also represents a great opportunity to help consumers stay informed and feel safe when making purchases.
