that 95% of people used at least one coupon in 2019, and buy country b2b & b2c email list that was before COVID lockdowns and kickbacks gave consumers more free time (and dollars) to hunt down discounts and deals.7
Sowing customer relationships by distributing coupons can benefit a business with monetary rewards and increased loyalty. A business might incorporate a coupon nurture sequence to:
Attract first-time buyers – Perhaps a curious and prospective consumer has signed up for a mailing list but isn’t entirely sold on a brand yet. If the price point is a bit rich for their blood, a small discount could finally convince them to take the plunge. 60% of people admit to trying a new product because they received a discount on it.8 A lead nurturing email with a discount code may do the trick of winning over a new consumer.
Reward repeat customers – Lead nurturing emails with a surprise discount code don’t only have to be for new customers. One strategic way businesses give discounts to those who deserve them most is by sending coupons to their best customers. When a company sends a loyal buyer a coupon, there’s a higher chance it will actually be redeemed. In fact, many consumers crave repeat rewards, with as many as 84% saying they will repeatedly patronize a brand that gives discounts to consistent customers.9
Build buzz – An excellent limited-time offer will have customers talking and sharing with their friends. While a business need not price itself into the red, loss leaders are an exceptional example of this type of strategy in action. Taking a small hit on certain products can have customers banging on a company’s door (or flooding its server with traffic) to see the rest of the goods.
Saving money is a pastime virtually everyone with an email address can get behind. This is why, when a discount-laden email lands in a customer’s inbox, they’ll celebrate its value rather than send it to Spam.
