In the past, Google's advertising channels had many separate campaign types: search, shopping, display, display, and local ads. Performance Max can potentially work with all of these formats in a single ad campaign. It uses machine learning to decide which placements are best for a given campaign.
Search and shopping advertising includes text whatsapp number list ads and banner ads that appear to users in search results.
Display ads appear all over the internet for users who don't have ad blockers.
Discovery ads reach high-traffic placements like YouTube, the Google mobile app , and Gmail.
Local ads include placements like Google Maps, which can be invaluable for businesses with a regional focus and geotargeting needs.
Google's advertising network has enormous reach. The Display Network alone covers about 80% of the Internet. But the current advertising system has one fatal flaw: it's complex, confusing, and not particularly user-friendly.
Performance Max aims to change that. With a wide range of placements to choose from, it makes the process of running ad campaigns as automated and easy as possible. All you have to do is set your bids, create ad creatives, and define your target audience parameters, then let the algorithms do the rest.
Another major benefit of Performance Max is that it is really good at finding new customers and new markets. Many direct-to-consumer brands have already found that they attract more new customers using Performance Max than by limiting their efforts to contextual advertising.
