High KD index
The KD (Keyword Difficulty) indicator is closely related to the previous factor. It is a measure that determines the degree of competitiveness of given keyword phrases. The higher the value, the greater the challenge of optimizing the site. The KD value is calculated based on various factors, such as the number of search results, the quality and number of links leading to competitor sites, and domain authority. Knowing the value of the indicator, we can better assess whether it is worth investing time and money in SEO for keywords and what actions will be most effective.
It is worth emphasizing that high-difficulty queries may include various types of keywords: from general and short, through local, to more complex and longer ones.
Long tail positioning
Do you know what long-tail phrases are? These are queries that consist of more words, are more specific and precise. Although long-tail keywords may generate less traffic to a page, they often have a lower level of competition, which can make them easier to position effectively.
