SEO is the process of optimizing a website. Its goal is to increase the visibility of websites in search results (e.g. Google).
In the case of organic positioning (also called organic SEO or natural SEO), these activities are carried out naturally, without the use of paid advertising or marketing campaigns . This process includes a number of activities, such as content optimization, site structure and building a valuable network of links leading to the website (so-called Link Building).
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How does organic traffic work?
Organic traffic is visits to a website that sweden girls whatsapp number come from natural search results, rather than from paid advertising.
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This is a key element of the marketing strategy because users who arrive at the site through search engines are often more interested in what the company offers than those who clicked on a paid advertisement.
Organic traffic is also more valuable because it does not generate additional costs for the company, unlike paid advertising campaigns.
Page visibility – why is it important?
Page visibility is a concept that refers to how easily a user can find a website in a search engine.
The higher the position of the page, the greater the chance that the user will click on it. Increasing the visibility of the page is crucial for every business, as it affects the interest of potential customers, and consequently - the sale of products or services.
How to position a website organically?
Content optimization as the foundation of positioning
A key element of SEO is optimizing the content on a website. This includes both text and multimedia, such as photos and videos.
Good content should be unique, valuable to users and appropriately tailored to keywords. It is also important that the content is regularly updated and expanded, which will positively affect the position of the page.