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Email marketing is one of the top digital marketing strategies. Email is a direct communication channel with your audience that you can use to build relationships, nurture leads, and generate sales.
For a long time, in a more common sense, email marketing was synonymous with spam, scams and intrusive approaches.
But technology and strategy have evolved and now allow for much more effective use of email, which can reach the right people at the right time with the right message. You just need to know how to use them in email campaigns.
Thus, it becomes one of the most effective actions for capturing and nurturing leads.
That's why, in this article, we'll explain everything about what email marketing is and the best ways to use it in 10 unmissable tips.
What is email marketing?
Email marketing is the use of email in digital marketing campaigns with the goal of building and maintaining a potential customer base, generating more sales and improving retention rates.
Unlike spam, email marketing strategies aim to reach people interested in the information, service or product you want to offer.
This allows you to send personalized messages to each person's stage in the funnel.
email marketing?
Email marketing is the third most used digital marketing channel in professional Inbound Marketing strategies.
Having a website is almost unanimous and social media has gained ground in the last ten years, but email remains a powerful strategy.
Do you want to understand why email marketing is so advantageous? We canada whatsapp number data brought here the main benefits it brings to institutional communication, see
Predictability
When a company posts on social media, not all followers receive the post. This is because algorithms determine the most relevant posts for each user.
Therefore, the organic reach of social media posts is unpredictable. In other words, you have no control over how many people see your post.
In email marketing, you have predictability. If you select 100 email addresses to send a message to, they will all receive it in their inbox.
In addition, it is possible to measure how many of them actually open the message, improving actions.
Flexible format
Email is a blank canvas: you can fill it out however you want. Posts have no character limit, can contain links, images, and even GIFs, and can be any design the brand desires.
An email can be written using templates and include graphic elements, or simply contain text, as if you were composing a personal message to all your contacts.
With it you can create short messages, include several links to web pages or tell a long story, it all depends on the purpose and profile of the audience. But remember, this material must be attractive.
Expressive scope
Currently, 4 billion people use email as a web-based communication tool and it is projected to grow to 4.48 billion users by 2024. That number is more than half of the world's population.
Our email address concentrates all the actions we perform on other channels. Every time we create a connection on any website, we use the email address.
Therefore, it is an essential part of user activities on the Internet. So, when you invest in email marketing, you can reach a lot of people.
10 tips for email marketing
Now, we are going to list the best digital email marketing tips that you can use to increase your website traffic. Follow each one of them and improve your business communication strategies today.
1. Know the customer journey
In any business there is a process known as customer journey , which is divided into three stages: learning and discovery; consideration of the solution; and purchase decision.
Each of these steps addresses a customer need, so there are different email marketing tips for each stage.
Learning and discovering is the first step in the customer journey. At this point, people have just realized that they need a solution to a specific problem. Then they find your product.
When considering the solution, the lead is already familiar with the product, but has not yet decided if it is the best option.
Now it's time to demonstrate why you're better than your competitors by displaying a variety of information, including:
Price
Performance
Positive reviews
Exclusive offers
Your purchase decision emails will also be different because your prospect has already made the decision to buy from your company.
