To create a Digital Marketing strategy , it is essential that you answer this question before starting your planning: “What are the best formats to attract and retain users?”
Nowadays, the answer to this question can be found in interactive content types .
Fortunately, the democratization of access to technology wallis and futuna islands email list 100000 contact leads worldwide has led to electronic devices such as smartphones, tablets and notebooks being increasingly used in people's daily lives.
For this reason, it is not enough to create content; it is necessary to offer solutions that capture the genuine attention of the public.
In this way, it is possible to increase engagement , as well as conversion and enhance the loyalty of future customers.
To help brands and professionals achieve the desired benefits, we present in this article the main types of interactive content and their advantages, such as:
infographics ;
videos ;
questionnaires ;
ebooks ;
calculators .
Next, we will talk in detail about each of them.
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5 types of interactive content and their advantages
1. Infographics
Infographics are excellent solutions for directing leads according to their stage within the purchasing journey. A good idea is to work with content designed for the Awareness stage .
It's important to keep in mind that this type of content doesn't drive a lot of conversions on its own.
However, it is an educational material that aims to provide valuable information to the reader.
For this reason, it can be an extremely useful resource to engage your audience with your brand.
In this way, it is essential that you invest in relevant data and/or content that deserves a deeper focus, also prioritizing its easy consumption.
To help you understand the format, below is an example of an interactive infographic created by Rock Content for the company Right Source.
As for distribution, the main channel is on digital media platforms, however, infographics usually work very well on blogs .
