Running out of time is already part of our routine. Looking at the clock makes us anxious: we won't be able to complete all the tasks of the day. In this context, it is quite understandable that no one tolerates the slow speed of a website , right?
In the hustle and bustle of their daily lives, consumers want online experiences that don't waste their time, let alone lose their patience!
Therefore, improving the loading time of your pages should be one of the priorities of your Digital Marketing strategies .
However, for most websites it seems not to be a chad email list 473553 contact leads priority. According to a survey conducted by Google , the average page load time on mobile devices, something increasingly essential in the purchasing process, is 15 seconds.
This is an eternity considering the fact that 53% of visitors abandon a website if it takes more than 3 seconds to load!
Have you ever wondered how much money is lost every second it takes for a page to load?
That figure has already been calculated , online retailers lose around £1.73 billion a year in global sales. With these numbers, it's obvious that you need to think about your website speed.
And that's why we've written this article! To give you tools that help you evaluate and improve your page loading times.
Keep reading!
5 Tools to Measure Website Speed
Google is committed to making the Internet faster. The search giant understands user behavior very well and knows what experience users expect.
It is no coincidence that, in 2010, the search engine included loading speed as one of the positioning factors and that, in 2018, it extended this criterion to mobile searches .
In addition, a few months ago the world's largest search engine announced that user experience on the page will be one of the main ranking factors starting this year.
To help sites that want to improve their speed, Google has created some tools that help diagnose pages and point out corrections that can be made.
Below, we will show you some of them.
1. PageSpeed Insights
This is the most popular page speed testing tool. PageSpeed Insights is a free resource powered by developers and offered by Google.
Using it is very simple, enter the URL you want to test (it can be any website, including the competition).
The platform then performs an analysis and presents a score from 0 to 100 for desktop and mobile performance.
