Of course, an event of such magnitude leaves much more than 4 lessons for those who participate in it. However, in this article my goal is to summarize in 4 points what may be most practical for the readers of this blog in their task of increasing their sales and achieving greater growth of their companies and businesses by leveraging the Internet and technology.
1. Consumers need a more Inbound world
But what is inbound? It is the marketing and business strategy approach that focuses phone number list on attracting customers instead of chasing them. To attract them, you need to really know your ideal customer, know what their main concerns, pains and challenges are, and understand how your product/service alleviates those pains. And with this knowledge, what an inbound company does is dedicate itself to alleviating those pains with knowledge, guidance and advice.
Who likes receiving spam email or being interrupted by aggressive advertising or receiving a call from a stranger trying to sell you something you didn't ask for? Certainly not anyone. But that's what companies have done for years and years. And by doing so they have only succeeded in immunizing the consumer against such tactics. If you don't like it when people do that to you, why do you subject your customers to such tactics?
The best option for a company that wants to grow, increase sales and outperform its competition is to leave interruption-based marketing behind and start adding value to its customers through education, advice and valuable content. That's Inbound Marketing .
2. When it comes to competing, size doesn't matter, only the ability to grow matters
The world is competitive. Every industry is competitive. Markets are limited. Therefore, gaining a strong and differentiated competitive advantage is key when competing in a rapidly changing environment. This was one of the points that Malcolm Gladwell highlighted during his conference.
The best investment you can make is to urgently determine your key competitive advantage and optimize your marketing and sales process to reach the largest possible market.
Set high goals. You will not achieve anything more than what you set out to do. And to achieve those ambitious goals you need support. So surround yourself with the best team, hire the best agency and use the best tool. It's all about improving and strengthening your business. I recommend watching the video of Brian Halligan's conference (starting at minute 48) , CEO of HubSpot, which explains this point in detail.
