In conceptualizing Marketing 4.0, expert Philip Kotler highlighted the growing importance of customer experience in their purchasing decisions.
As he noted, modern consumers tend to prefer companies that treat them not as mere numbers on a spreadsheet, but in a humanized and individualized manner.
This understanding guides most Content Marketing strategies , which aim to establish a relationship of trust with people, first attracting them and then converting them into leads.
To do this, it is necessary to create unique and attractive colombia email list 4 million contact leads experiences, in an attempt to overcome the great competition in that market.
That's where Interactive Marketing comes in .
By using elements with interactive features, it is possible to optimize all stages of your sales funnel, from attraction to conversion , including nurturing.
Want to know more about it? In this article, you will find out:
What is Interactive Marketing?
In what areas can this strategy be useful?
How to carry out an Interactive Marketing strategy?
Read on and take a look!
What is Interactive Marketing?
Interactive Marketing is a strategy that aims to encourage people to interact with the brand, thus creating a unique scenario for its attraction, nurturing and conversion.
It is a very efficient way to boost consumer engagement while providing an extremely qualified experience.
As we mentioned at the beginning of the article, this type of action is essential to gain the trust of the modern consumer and increase the chances of loyalty.
The idea of interactivity is to place the customer at the center of the processes carried out by the company, giving them a feeling of inclusion and collaboration.
In this way, it is possible to create an open dialogue with your person, leaving them in a position where they can feel in control of the experience.
However, this does not mean that the benefits of Interactive Marketing are restricted to the proximity between brand and customer. They are also essential for your strategic development.
This is because when you talk to people who are interested in your solutions, you start receiving extremely valuable feedback .
If these are inserted into your decision-making, this knowledge can lead to optimizations in various actions and areas of the company, as we will show you in the next topic.
