Here are a couple of facts that illustrate this evolution: from 2016 to date there has been an average annual growth of 33.8% in sales through mobile devices , so that 2 out of every 3 dollars that e-commerce invoices today come from m-commerce .
Following these consumer trends, and at the same time seeking to break paradigms that allow them to achieve success, large companies and emerging businesses can adopt “new” digital marketing principles , which are nothing more than an updated version of the classic ways of attracting, convincing and retaining a target audience.
These range from basic recommendations such as creating effective websites , through content marketing and search engine optimization (SEO), to advanced techniques such as Artificial Intelligence and social listening . Read on to find out more.
5 principles of the “new” marketing in Latin America
Below we present 5 fundamentals of digital marketing that Latin American marketers are currently applying:
1. Content is still king...
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For the vast majority of companies in Latin America, blogs and social media continue to take up a large part of their time and budgets. And with good reason.
Without a doubt, digital media is ideal for testing different campaigns that not dominica business email list only generate brand awareness , but also boost the trust of prospects and customers, and therefore, sales .
While formats are important, the factor that will really help you narrow down your strategy is a deep understanding of your audience .
So, whether you decide to create blog articles, video tutorials, infographics or podcasts , the important thing is that each piece of content is aimed at solving some doubt or problem of your consumers (the famous pain points ).
Related : 5 Tips to Attract More Customers to Your Website .
2. ...and SEO, its faithful companion
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Naturally, your content strategy still takes into account your business's positioning in search engine results pages (SERPs).
According to HubSpot data , half of Latin American companies prioritize optimizing the content of their websites for SEO and distribution.
However, to generate added value, it is increasingly important to create educational content with useful information , based on the list of keywords relevant to your business.
“We have focused on creating smart content strategies, based on sets of topics and focused on what interests our readers . The goal is not to appear in the first place on Google for EVERYONE, but for your audience,” says Ana Sordo , Marketing Manager for HubSpot Latin America and Iberia.
How do you create content that generates conversation and also appears in SERPs? In this video, our GoDaddy Guide gives you some tips for putting together keyword lists that will help you achieve this:
Related : Basic SEO Tutorial: Definition, Tips, and Useful Tools .
3. Regionalization
Market research remains the best way to tailor messages and content to the voice of local consumers , or as Abel Delgado , Digital Marketing Director for Americas Market Intelligence , says :
“A good strategy is to respect regionalisms , aiming to ensure that consumers in any country can understand what we want to say , being careful with translations and contexts.”
