Even if you put a lot of content about your brand out there on the web, consumers will still trust third-party reviews more. Not only that, 95% of consumers will actively seek out reviews before making a purchase, and 58% are willing to pay more for a product with good reviews.
That’s why, depending on the type of business canada company whatsapp number you run, you should encourage users to leave reviews on Google Business Profile and on various third-party review sites, from G2 to Foursquare. You could also encourage employees to leave reviews on sites like Glassdoor.
While you can’t make negative reviews disappear, you can still manage them. Reply politely and make sure that any situations that cause bad reviews are taken care of.
A restaurant owner manages negative reviews on GBP.
Source: Google
Even if a review is negative, the fact that you answer it and make an effort to amend it signals you’re a trustworthy company.
If you encounter a negative long-form review on a website that ranks in SERP, you could try to reach out to the author and help them understand the product better and form another opinion. If the review is objective, reach out to them once you’ve fixed the problem they encountered.