Online marketing uses different channels to impact consumers. kuwait phone number data With almost 4 billion email users worldwide, email is undoubtedly one of the most important.
In this article, we will analyze what the perfect email structure is, the mistakes you should avoid, and everything you should keep in mind so that your clients do not hesitate when opening your messages.
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The three key parts of an email structure
The first thing to understand when writing an email is that every message has a process and structure that must be followed.
Any communication between a company and its customers must be carefully considered, always thinking about the objective being pursued and putting yourself in the shoes of the user who receives it .
In the case of email marketing , the communication channel with the user is email, something that, according to data, people check once every 37 minutes . Therefore, if you take advantage of these moments of attention, you will make your message achieve the desired effect.
There are different types of emails you can send to your clients, depending on their type and purpose. It can be a professional email or a more informal one, for example, with a welcome message, a transactional message (for a purchase) or the newsletter you send periodically.
Whatever the type, any email message must be constructed following a structure that has several very different parts .
Tip! Before writing an email, put yourself in the shoes of the user who will receive it and think like them. To do this, in each of the points below, we will leave you with the questions you should ask yourself before you start writing.
Now, take note of the different parts that make up an email.
Header
The first test of fire.
You can write the perfect text in the body of the email, but if the first thing the user sees (the header) doesn't catch their attention, they won't open it and, therefore, won't read it.
Come on, at this first point you're already taking a risk.
The header has three parts:
The sender
That is, the person who sent the email. And we say person because ideally the name of a person should appear .
Everyone likes dealing with other people and is wary when someone writes to them from a company. Everyone knows that behind every email there is a company employee, so there is no problem in indicating this. What's more, data shows that, whenever possible, it is better to include the name of the sender, that is, the name of a real person.
In the sender field, always indicate the name of a person and the company to which they belong, not just the company. Source: Fever.
If it is not possible to include a name in the sender, at least make sure that a reliable email address appears, otherwise it will arouse suspicion.Remember: the goal is to knock down every possible objection a person might have to not opening your email . Make it easy for them.The matter
Spain is the country that receives the most spam emails in the world , specifically 7.7% of all those in circulation. And the subject line is one of the parts that anti-spam filters analyze most closely.
When crafting your subject line, ask yourself, “How would you get me to open this email?” This is a difficult question to answer, requiring a deep understanding of your users and what makes them tick.
In general, short and direct subjects work best .
Try not to exceed 50 characters, as that is the limit for the subject to be read in full on a mobile device (which is where most emails are opened, especially commercial ones).
Use short and direct subjects that arouse curiosity. Source: email sent by Adolfo Domínguez.
How to get your sender's attention? Some strategies for writing subjects that work are the following:
Spark curiosity, for example, “This is my #1 enemy.”
Write something provocative, for example, “Why I think about you every morning.”
Refer to a benefit, for example, “3 tips to improve your sales.”
Play with a popular proverb or saying, for example, "Let no one take away what you've danced."
Create contrast, for example, “Everything you can learn from a motorcycle salesman.”
