Having made this necessary premise, a further specification is buy country b2b b2c email address list necessary. To be legal, an online contest on TikTok must have the servers for recording user data located on Italian soil. Otherwise, a mirroring system must be activated , i.e. real-time transmission of participation data in Italy.
If the legislation seems too complex and you want to focus only on the creative idea without thinking about the bureaucracy, the law provides for the possibility of involving a delegated subject , such as us Leevia, to carry out all the formalities on behalf of your company.
Italian law aside, before launching a TikTok contest , careful planning is necessary to ensure that it has the best chance of success. First of all, you must consider whether your target is present on the platform, establish clear and measurable objectives , have an engaging creative idea and offer a relevant prize .
Contests on TikTok are real video contests : the user is always asked to record a clip following the contest theme to access the chance to win the prize up for grabs, then uploading the video, manually or via embed of the link, on the platform dedicated to the contest. The effort required is very high, definitely greater than that of an Instant Win or a photo contest. For this reason, the prize up for grabs must necessarily have a high perceived value by the user. Otherwise, the risk of flop is just around the corner.
TikTok Contest Ideas
To launch a contest on TikTok, you need a bit of imagination to make users willing to participate. A TikTok contest must therefore be fun and light-hearted. Below are some ideas that you could take inspiration from.
Ask your users to participate in a challenge related to your brand . For example, if you work in the fitness sector, you could ask participants to record a TikTok , to then upload to the competition platform, in which they show they have achieved the required goal (for example, doing “so many” sit-ups in 30 seconds). Obviously, it must be an accessible goal , without exaggerating, in order to increase the chances of participation. The prizes up for grabs can be drawn randomly.
Record a short jingle and ask users to invent a small themed choreography . Once the videos are uploaded to the contest platform, you can proceed with a voting game mechanic , that is, other users vote on the videos and the one who has won the most votes wins, or with a jury , which will analyze the most deserving videos for originality and adherence to the contest theme.
Following the same gameplay mechanics as Instagram Giveaways, you can create a video on your TikTok account and ask users to like and comment to enter a random drawing for prizes up for grabs.
