One of these tactics is behavioral segmentation, which helps you monitor customers’ habits as they interact with your brand. You can then optimize your marketing campaigns to match those behavioral patterns.
In this guide, we’ll cover the different types and buy telegram number list examples of behavioral segmentation to help you build campaigns that increase customer engagement and sales.
First, let’s explore what this marketing strategy is.
What is behavioral segmentation in marketing?
Behavioral segmentation is a type of marketing segmentation that groups customers based on how they interact with your business. This allows you to filter your target audience based on their actions and hyper-target customers who are more engaged and likely to convert.
For example, an online bookstore can segment customers based on their reading habits or past purchases. The store can then send personalized recommendations or exclusive offers to frequent shoppers interested in specific authors or genres.
Other types of marketing segmentation include:
Geographic segmentation: Grouping customers based on geo-specific variables, such as their location, culture, climate, and language. For example, a clothing retailer might sell warm clothes in colder regions and lightweight apparel in hotter areas.
Demographic segmentation: Splitting your audience based on objective information such as gender, age, profession, or income level. For instance, a toy manufacturer could advertise its toys on kids’ TV programs to target children aged 3-6 years and appeal to parents who make buying decisions for this age group.
Psychographic segmentation: Segmenting consumers according to features such as personality, social status, lifestyle, and hobbies. For example, an adventure travel company can target people who value outdoor activities and create marketing campaigns that emphasize adrenaline-inducing events.
In summary, geographic segmentation groups customers based on location, while demographic segmentation categorizes them based on measurable characteristics.
On the other hand, psychographic segmentation focuses on your audience’s attitudes and lifestyles, while behavioral segmentation examines their behaviors and interaction with your products or services.
Types of behavioral segmentation
Benefit-sought segmentation
Loyalty-based segmentation
Purchasing behavior segmentation
Occasion- and timing-based segmentation
Usage behavior segmentation
Customer journey segmentation
User status segmentation
1. Benefit-sought segmentation
Benefit-sought segmentation groups your target audience based on the perceived value they’ll get from your services or products. It’s meant to solve your customers’ problems or fulfill their needs.
For instance, skincare companies often consider different customer needs while targeting multiple segments. They manufacture products for various skin concerns, such as dark circles, signs of aging, pimples, and uneven skin tone.
Customer segments that want anti-aging products will look to buy serums and creams that target sagging skin and wrinkles. On the other hand, consumers who want to get rid of their undereye bags will want ointments that address this issue.
