Click the clock mark (reflection time) in the upper right corner of the screen to check how long ago the analysis was completed and which linking rule was used.
For example, as of September 24, 2023, as shown in the screenshot below, machine learning linking has been completed up to September 18, 2023.
Reference: How to check the results after cross-device phone number details usa
analysis is completed (Ad Ebis official website)
result
In this evaluation of "first contact emphasis x cross tracking," the increase in the number of conversions was +324% compared to last click conversion (without cross tracking).
Even when similar evaluations were performed on measures such as search ads and P-MAX, the increase in the number of conversions was about 100% to 150%, with discovery ads showing the largest rate of change. Using
Ad Ebis, we were able to visualize the indirect effects of discovery ads, which had been difficult to evaluate until now.
Furthermore, when the conversion model was applied to equal distribution, the increase rate was only 236%, indicating that due to the nature of Discovery ads, the first contact contributes to a high proportion of conversions.
By their very nature, advertising measures aimed at potential users, including discovery ads, are unlikely to result in a conversion on the last click, and in many cases it is difficult to evaluate and judge them based on "direct effects" alone.
By incorporating the evaluation method for "indirect effects" introduced here, you can make a more accurate evaluation, so if you are wondering how to evaluate the indirect effects of your advertising measures, please try using it to evaluate your measures.
