Check for bounces and manage them

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Do you have email addresses that bounce regularly? Keep an eye on this. A bounce can always occur because an inbox is full. This is called a 'soft bounce'. A soft bounce shows a temporary problem with the deliverability. An email can also bounce because the email address no longer exists or because there is a typo in the email address. This is called a 'hard bounce'. A hard bounce is caused by a permanent deliverability problem. Do you see that the same email address keeps bouncing one after the other? Then it is wise to remove this email address from your database.

Email not arriving (properly) source: MarutStudio // Shutterstock

Prepare for the new year
This will give you an idea of ​​how to bahamas phone number library improve your email marketing strategy for 2024. In summary, analyze last year’s results to gain insight into areas of focus for the coming year. The key steps here are:



Database Analysis. Understand your database growth and sources of new email addresses. Assess your customer base conversion rate.
Periodic newsletter analysis. Evaluate the performance of regular newsletters in terms of open, click and conversion rates. Consider adjusting the frequency and content based on customer preferences.
Analytics-focused newsletters. Evaluate targeted newsletters sent to specific customer segments and compare their performance to regular newsletters.
Automation Analysis. Evaluate the performance of automated email flows, such as abandoned cart emails, and consider open, click, conversion, and unsubscribe rates.
Compile data. Collect all data in a clear sheet for easier analysis and better understanding.
Draw conclusions. Compare current data with previous years. This will help you identify successful campaigns and areas that need improvement.
Additionally, you will set goals for 2024 that should tie into your overall marketing strategy. Possible goals include generating leads, increasing website traffic, improving customer engagement, and personalizing customer interactions.

Finally, we recommend regularly cleaning your email list to maintain relevance and effectiveness. This includes identifying inactive subscribers, launching win-back campaigns, removing consistently inactive profiles, and managing bounces. An updated email list improves open rates, reduces spam complaints, and improves overall email marketing performance.