How To Create Controversy And Make Your Brand Famous

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Rajulk985
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Joined: Tue Dec 17, 2024 3:26 am

How To Create Controversy And Make Your Brand Famous

Post by Rajulk985 »

Make sure that you are always prepared for the worst-case scenario, and have a backup plan ready.

So in order to create controversy in the right way, here are three suggestions:

Take a top-down approach. The top management of your organization should initiate the concept and be the one who publicizes it. The stature of the initiator will add more controversy while also adding more value and potential for a positive outcome.
Take the sensible approach. If you are standing in the eye of the storm of controversy, rather than immediately apologizing, take a positive and empathetic approach. Don’t simply give in to pressure. If you can withstand the initial outcry and find that a majority of people support the campaign, the brand’s image will be positively impacted.
Repair relationships with those who are offended. If your controversial campaign negatively affects someone or some group, don’t leave that lace untied. Not only will you lose customers, they will create a negative feedback loop of hate in their communities and your brand will suffer.
Overall, I suggest that you be brave and experiment because, if done right, creating controversy could prove to be a great marketing strategy.

But again, you need to watch out that you don’t overdo it. While b2b email list faq positive marketing can have a fleeting effect, negative marketing can cause irreparable harm to a brand (especially a new brand).

But you need to know that by creating some “good” controversy, your brand could very easily become the “next big thing”.

So get out there and get people talking!November 29, 2017 / By Pankaj Narang / 8 minutes read
[Tweet “Around 200 billion tweets are made per year, and Instagram hosts over 80 million new photos each day.”]
This is just a small example of how vast the source of user-generated content can be on leading social media platforms like Twitter and Instagram.

Image

Gone are the days when platforms like Twitter were only used by influencers to react to a certain topic. These days, social media is making the news. If you are a content marketer or a blogger, then you can easily use social media as a vast source of content.

From getting on-the-ground information to compiling a reaction to a certain topic, there are plenty of things one can do with user-generated content.

You have very likely already read a few blog posts in the past featuring different kinds of user-generated content.
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