Working with hot (branded) traffic

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This is the most convertible traffic — it produces the most bookings and contracts. The key role is played by the residential complex brand. The next most important is the developer brand: sometimes users choose housing from a familiar and trusted developer. You also need to be prepared for this and make a website with all the developer's properties for sale — remember about landing pages for each request.


Hot traffic costs the least, in advertising everything should penetration data be done according to the classics: pour traffic to the main site, use strategies in manual search. But you need to advertise in YAN with caution - with constant flashing of banners, potential buyers get distracted and stop paying attention to them.

Working with retargeting
The least effective tool, but in some cases it still works. For example, if you show catch-up advertising to users who have spent enough time on a certain page, and lead them to a quiz or a site with a virtual tour of the residential complex. This way you can get a significant number of leads.



And work with personalized landing pages is also being worked on. An example of a link is a landing page with apartments with terraces, leading to a quiz with a virtual tour of these apartments. Visitors who were not converted by the quiz are led to a site with a hot offer, for example, a specific lot on sale.