What is a mobile exit-intent popup?
Modcloth Mobile Popup Example
Screenshot taken from modcloth.com
Mobile exit intent pop-ups are small windows with a message that appear on your mobile phone screen when you are about to leave a website. These messages usually contain offers, coupons, information, or other marketing materials that inspire you to take action.
You’ve probably seen them when you’re shopping online and you country wise email marketing list start to have second thoughts or change your mind. The technology is super smart – it pops up when certain triggers occur. This could be a change in the user’s mouse movement, speed, or scrolling behavior. That’s right – the algorithm knows what you’re thinking just by how you move the cursor.
Exit intent triggers are displayed in the Poptin popup builder
These website pop-ups aim to grab your attention before you run for the exit. They give you a tempting reason to stick around and take action. For example, buy whatever's in your online cart or sign up for an email newsletter in exchange for 10% off your next purchase.
Mobile exit popups aren't just effective on desktop. They're also a useful tactic in mobile commerce, as they're completely mobile-friendly (although you'll need to modify your popup for mobile users).
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12 Things You Need to Know About Mobile Exit-Intent Popups
In this article, we’ll cover 12 things you need to keep in mind when designing your mobile exit-intent popup strategy. While it may seem like a ridiculously simple concept to understand, it does require a bit of forethought and planning.
We'll cover why the exit-intent popup was created, the advantages of this type of popup, and what can trigger it. We'll also talk about how you can create your popups and steps to avoid when doing so.
Exit-intent popups were developed in the early 2000s.
The idea of exit-intent popups first emerged in the early 2000s alongside Britney Spears and Jennifer Lopez. But its popularity skyrocketed about a decade later, along with conversion rate optimization. Businesses were starting to find different ways to increase the conversion rates of their eCommerce stores and exit-intent popups came to their aid as one of the most useful methods.
There are huge benefits to using exit-intent popups on mobile devices
treecenter popup example
Screenshot taken from thetreecenter.com
There are many benefits to using mobile exit-intent popups, including:
Reduced bounce rates: Mobile exit-intent popups can help you reduce your e-store bounce rates. They can prevent your users from diverting to other websites in search of better deals. You can keep your customers engaged with your content and product offerings and generate more leads .
Higher conversion numbers: Mobile exit-intent popups can be a great way to increase your website’s conversion rates. They offer a last-minute deal and an attractive reason for your visitor to purchase from your website.
Better User Engagement – The power of mobile exit intent popups can be used to engage website visitors in a targeted and personalized way. This ultimately leads to higher customer loyalty and retention rates.
Pressing the back button can activate them.
You can use coding to trigger a popup whenever the website visitor presses "Back" to leave the website. Using coding, you can set the popup to display when the user presses "Back" to leave the website. This is a better approach than using a popup every time they press back (such as going from a product page to the main welcome page).
Scrolling up can trigger mobile exit intent popups
On many phones, when you scroll down, the domain name search bar disappears. This means that if you want to type in a new URL (and leave the page you're on), you'll need to scroll up a bit. That movement is another signal that can be used to trigger the pop-up.
As an encoder, your job is to find the optimal amount of upward shift. You don't want the signal to be so sensitive that it triggers too quickly or easily (and thus becomes annoying to the user). You also don't want it to not appear at all. You want that sweet in-between.
Emerging example of Wesworld
Screenshot taken from foambrewers.com
Switching tabs may cause the pop-up to appear
Some companies will also use coding to track tab changes in the browser. In this case, the user sees the popup when they return to your website, like a little treat. This may lack the sense of urgency of the other signals, but it can also be effective.
Idle time may trigger exit popup
Another exit popup solution tracks when users appear to be inactive (i.e. doing nothing) while on your website. This popup can have the effect of “waking up” the person and their interest in your products and causing them to take action.
Additionally, incorporating security measures such as multi-factor authentication can instill more confidence in users, ensuring that their data is protected even during periods of inactivity.
The offer must be relevant.
You could try offering a coupon that expires soon or a free shipping offer. Or to give your email marketing a boost, maybe there's a chance to win something cool in exchange for the visitor's email address. Alternatively, you could even ask people to fill out a quick exit survey to learn more about the visitor's experience on your website.
The exit-intent popup should be compelling. It can’t just be a plea to stay on the site and buy something. You want to give people a more compelling reason to stick around – an offer of sorts. To make a difference in your sales rates and the customer, your popup needs to provide clear value to the visitor who is about to leave.
Include a big X to close
By including an easy-to-click “x” to close the pop-up, you can overcome frustration factors. Many users don’t love having pop-ups appear in their browsing experience. Making it easy to close them makes their browsing more relaxing.
If you can make the X easy to tap and away from the edges of the screen, even on a mobile device, you're in luck.
Know what you want to achieve
It goes without saying that you want your mobile exit-intent popup to be successful. But first, you need to know what you want to achieve. So, make sure you set clear goals in terms of conversions, user engagement, and lead generation.
Whether you want to start a new marketing campaign, create an exit-intent pop-up campaign, or design compelling email offers, knowing what you want to achieve is critical.
Personalize the message
By using personalized, targeted messages to capture your visitors' attention, you're more likely to be able to convince them to stick around and improve customer satisfaction. Let's say a visitor is a first-time buyer. You can offer them a unique code to get them on board your company's bandwagon, so to speak.
