What are analytical methods or measurement tools on the Internet?
Posted: Wed Dec 18, 2024 5:08 am
To know how your website performs, how many visitors it attracts, what path they take, where they came from, you need to use analytical methods.
As you know, acquiring a suitable domain name, the best hosting, designing and launching a website , an online site or an online store, is not enough for you to start increasing your sales or achieve the digital goals you have in mind.
You need to let the world know you're online, and then review how everything works to find ways to optimize or adapt your site to the needs and preferences of your visitors: improve their user experience.
The only way to accomplish the previous step is to observe, record, review, measure, adjust, and then observe again, record...
To measure the effectiveness of your website, different analytical methods are used, which are digital tools that allow you to know how your online page is performing.
There are quantitative and qualitative analytical methods. The former basically focus argentina business email list on measuring how many visitors your website has, where they come from and how long they stayed there, while the latter, in very general terms, focus on measuring their behavior while browsing.
With the results of both groups of analytical methods you can check whether the user experience is satisfactory or not.
Types of analytical methods for the web
Within these two large groups of analytical methods, there is a wide variety of different programs, applications and formats. There are those that are free, those that charge for their use and also those that are “self-designed”, designed by digital marketing or related companies and used in a personalized way and only for the benefit of their own clients.
Own knowledge and exclusive tools will always be a plus to keep in mind.
Among the most popular analytical methods due to their great effectiveness, there are those offered by Google and also those offered by WordPress. To mention just a few: SEO extensions for Google Chrome and WordPress SEO plug-ins, both of which allow you to know exactly what position your site is in online so that you can check that they meet the criteria that Google looks for in the pages it chooses to place at the top of its search results.
Another analytical method, and perhaps the most famous of all, is Google Analytics, which reviews data on your website's bounce rate, time spent on the site, and user flow. With this data, it gives you an overview to assess whether your site can be improved.
When it comes to online stores, Google Tag Manager is highly effective for analyzing and measuring conversions; that is, the actions that led your users to buy the products you sell online or acquire your services.
Among the analytical methods that are not so popular, largely because they require certain specialized knowledge to use and/or because they charge for their use, there are several throughout the Internet.
It never hurts to learn something new, but what better if you can also use powerful and simple tools! Each one has specific functions and objectives, from analyzing only the traffic that arrives to assessing the life cycle of users in real time.
Now, unless you are an expert in web positioning, my recommendation is that you consider including in your hosting a package that includes the use of programs, applications or web design extensions that include analytical method tools for your website.
For example, there are a couple of them you can find with the world's leading domain registrar that work with WordPress. You have two options to choose from: the Lite one, which is ideal for basic business sites and the one that works perfectly if you need up to 5 pages.
Best of all, packages that include analytics like the ones I mentioned above also allow you to make design changes, keep your website up to date, and even include a free domain.
Minimum website requirements
Finally, don't forget that for analytical methods to work properly and fulfill their objective, it is of utmost importance that you make sure that your website, online page or online store meets the minimum requirements to be on the Internet and begin to pave the way for success. These include a solid structure, quality original content and an attractive design.
If your website doesn't get optimal measurements at first, don't worry, everything that happens in the digital world is subject to change and, to a large extent, this is due to a process of trial and error.
As you know, acquiring a suitable domain name, the best hosting, designing and launching a website , an online site or an online store, is not enough for you to start increasing your sales or achieve the digital goals you have in mind.
You need to let the world know you're online, and then review how everything works to find ways to optimize or adapt your site to the needs and preferences of your visitors: improve their user experience.
The only way to accomplish the previous step is to observe, record, review, measure, adjust, and then observe again, record...
To measure the effectiveness of your website, different analytical methods are used, which are digital tools that allow you to know how your online page is performing.
There are quantitative and qualitative analytical methods. The former basically focus argentina business email list on measuring how many visitors your website has, where they come from and how long they stayed there, while the latter, in very general terms, focus on measuring their behavior while browsing.
With the results of both groups of analytical methods you can check whether the user experience is satisfactory or not.
Types of analytical methods for the web
Within these two large groups of analytical methods, there is a wide variety of different programs, applications and formats. There are those that are free, those that charge for their use and also those that are “self-designed”, designed by digital marketing or related companies and used in a personalized way and only for the benefit of their own clients.
Own knowledge and exclusive tools will always be a plus to keep in mind.
Among the most popular analytical methods due to their great effectiveness, there are those offered by Google and also those offered by WordPress. To mention just a few: SEO extensions for Google Chrome and WordPress SEO plug-ins, both of which allow you to know exactly what position your site is in online so that you can check that they meet the criteria that Google looks for in the pages it chooses to place at the top of its search results.
Another analytical method, and perhaps the most famous of all, is Google Analytics, which reviews data on your website's bounce rate, time spent on the site, and user flow. With this data, it gives you an overview to assess whether your site can be improved.
When it comes to online stores, Google Tag Manager is highly effective for analyzing and measuring conversions; that is, the actions that led your users to buy the products you sell online or acquire your services.
Among the analytical methods that are not so popular, largely because they require certain specialized knowledge to use and/or because they charge for their use, there are several throughout the Internet.
It never hurts to learn something new, but what better if you can also use powerful and simple tools! Each one has specific functions and objectives, from analyzing only the traffic that arrives to assessing the life cycle of users in real time.
Now, unless you are an expert in web positioning, my recommendation is that you consider including in your hosting a package that includes the use of programs, applications or web design extensions that include analytical method tools for your website.
For example, there are a couple of them you can find with the world's leading domain registrar that work with WordPress. You have two options to choose from: the Lite one, which is ideal for basic business sites and the one that works perfectly if you need up to 5 pages.
Best of all, packages that include analytics like the ones I mentioned above also allow you to make design changes, keep your website up to date, and even include a free domain.
Minimum website requirements
Finally, don't forget that for analytical methods to work properly and fulfill their objective, it is of utmost importance that you make sure that your website, online page or online store meets the minimum requirements to be on the Internet and begin to pave the way for success. These include a solid structure, quality original content and an attractive design.
If your website doesn't get optimal measurements at first, don't worry, everything that happens in the digital world is subject to change and, to a large extent, this is due to a process of trial and error.