Identify your business goals.
What are you trying to achieve with your mobile number list marketing efforts? For a startup, perhaps the goal is just to get in front of people and start generating revenue. An established small business might want to maintain its current loyal customer base and start a referral program. A thriving business might seek to attract new customers or expand operations.

Make your goals specific and measurable. When you determine exactly where you want to be in 3, 6, or 12 months, you can appropriately determine how much money to allocate to your marketing budget.