Research and Analysis Done
Posted: Wed Dec 18, 2024 5:48 am
Make a list of the phrases you believe they are using and run it through your chosen tool. After that, depending on the tool you use, you should be able to see useful statistics such as search volume, main topic, posts that get the most traffic ranking for those keywords, additional keyword ideas, etc.
Ideally, you should have the following information at the end of this process:
Detailed information about the lebanon phone number library product/service you are working on
Demographic and psychographic data
A few well prepared people
List of all relevant pain points you encounter
All that's left is to mix and match.
Finally, don’t forget your budget, time constraints, the size of your social media following, and other limiting factors—they can severely limit the type of content you can produce and the number of people you can reach. This can have a significant impact on the effectiveness and ROI of your content marketing campaign.
Cost Efficiency in the Conversion Funnel
Conventional marketing wisdom says that it’s ten times more expensive to acquire and convert new leads than to reach out to people who are already added to your CRM (Customer Relationship Management) tool. So, it’s cheaper to leverage your business at the bottom of the marketing funnel, where people are closer to converting, than to focus on the top of the funnel, where you’ll grow brand awareness and gain new followers.
The middle of the funnel is where audiences will evaluate your brand and you’ll work to develop customer purchase intent to secure conversions.
At the bottom of the funnel, you’ll find the purchasers, meaning your work shifts to maintaining relationships and retaining customers.
Ideally, you should have the following information at the end of this process:
Detailed information about the lebanon phone number library product/service you are working on
Demographic and psychographic data
A few well prepared people
List of all relevant pain points you encounter
All that's left is to mix and match.
Finally, don’t forget your budget, time constraints, the size of your social media following, and other limiting factors—they can severely limit the type of content you can produce and the number of people you can reach. This can have a significant impact on the effectiveness and ROI of your content marketing campaign.
Cost Efficiency in the Conversion Funnel
Conventional marketing wisdom says that it’s ten times more expensive to acquire and convert new leads than to reach out to people who are already added to your CRM (Customer Relationship Management) tool. So, it’s cheaper to leverage your business at the bottom of the marketing funnel, where people are closer to converting, than to focus on the top of the funnel, where you’ll grow brand awareness and gain new followers.
The middle of the funnel is where audiences will evaluate your brand and you’ll work to develop customer purchase intent to secure conversions.
At the bottom of the funnel, you’ll find the purchasers, meaning your work shifts to maintaining relationships and retaining customers.