Google Analytics and Shopify’s built-in reporting tools can help you track these metrics effectively.
Best practices for converting more Google Shopping ads visitors into customers
Creating ads, driving traffic, and attracting more customers to your product pages with Shopping ads is just the beginning… the real challenge arises when they land on your product page.
Here’s a key point to keep in mind: when people land new zealand girl whatsapp number on your product page from Google Shopping ads, they’re already aware of your prices. That means that if they’re failing to convert, it’s probably something other than price that’s preventing them from making a purchase.
Instead of taking the easy route by resorting to discounts to generate sales, you might want to consider alternative methods that won’t devalue your product or brand.
We’re here to offer a few tips and tricks on how to make your Google Shopping ads work and get the most out of them.
Having a strong product page is essential. It needs a catchy slogan, a clear call-to-action, an engaging product description, and social proof to build trust.
Each element has to engage the customer and work effectively.
Take a look at this example from Varnish & Vine. They decided to update their basic product pages with a catchy and compelling slogan, a benefit-driven subheadline, and a list of benefits.
